Influencers Marketing

If your brand’s diversity, equity, and inclusion efforts don’t expand to include your influencer marketing campaigns, you may be alienating key members of…

Is Snapchat a viable platform for influencer marketing campaigns, or really any form of social media marketing? Or has it been rendered irrelevant…

When your company or brand considers its social media marketing strategy, it would be foolish to discount Facebook. The platform continues to be…

Imagine scrolling through TikTok and stopping at a video that features an attractive young woman. She smiles and places a flavored nicotine pouch…

Social media influencers know what it takes to sway the opinion of others. They are professionals who have chosen a marketing niche in…

Over the past ten years, brands choosing to take advantage of the benefits that come with online marketing have been focusing on connecting…

Today’s brands have access to several digital marketing options. Influencer marketing and paid advertising are two of the more utilized. As online marketing…

The tobacco industry is one of the first to post images with the goal of converting sales. The Marlboro Man is one of…

Social media influencers are now being viewed as a dominant growth strategy for alcohol brands. New alcohol brands are including influencers in their…

When it comes to connecting with a sport or fitness influencer, many brands want their influencer to integrate their products and/or services into…