If your brand’s diversity, equity, and inclusion efforts don’t expand to include your influencer marketing campaigns, you may be alienating key members of…

If you’ve ever been tempted to step away from social media altogether, you aren’t alone. Many people report feeling that social media is…

Is Snapchat a viable platform for influencer marketing campaigns, or really any form of social media marketing? Or has it been rendered irrelevant…

What do the Nyan Cat GIF, Jack Dorsey’s first Tweet, William Shatner’s personal memorabilia, and digital artwork from Beeple called “Everydays: The First…

According to United States law, it is illegal to sell or market e-cigs or other vaping products to anyone under the age of…

TikTok appears to be unstoppable. Despite facing regulatory challenges, region-based restrictions, and competitive moves from other platforms, TikTok is poised to surpass the…

When your company or brand considers its social media marketing strategy, it would be foolish to discount Facebook. The platform continues to be…

The new year is just around the corner. That means digital marketing experts are busy preparing their strategies for next year. An important…

Imagine scrolling through TikTok and stopping at a video that features an attractive young woman. She smiles and places a flavored nicotine pouch…

Brands utilize one or more social media platforms to promote what they are selling. Many are basing their 2022 marketing objectives on predicted…