Instagram influencers are quickly becoming a trusted source of knowledge, making them a top marketing option for brands in 2021. While there are many different types of influencers, travel influencers are especially in demand right now. They know what it takes to promote in a way that directly influences the travel decisions of others. Since travel is a topic that’s always trending, brands can’t go wrong when connecting with a top travel influencer.
Any brand, individual, business, service that’s associated with travel can benefit from utilizing the services of a professional Instagram travel influencer. Whether focusing on selling certain travel products and/or services or to market a new and upcoming travel brand, using a travel influencer is a great marketing tactic as their experts in educating consumers on travel and travel-related topics.
According to Search Engine Journal, Instagram is the most effective platform, making it the right choice for influencer marketing campaigns.
The main reason why travel influencers are becoming more popular on the Instagram platform is that they know how to capture their audience’s attention. Promotional goals include increasing brand awareness by reaching out to large audiences, and that’s exactly what Instagram offers. The fact that this social media platform is also highly visual plays a significant role in using travel influencers.
As top already have a large audience gathering, connecting with one or more is one of the quickest ways to generate new leads and potential sales.
Travel influencers specifically focus on promoting travel, tourism, and culture. Their goal is to create and share unique travel experiences to reveal them on the Instagram platform for all of their followers to see, learn, and enjoy. Thus, influencers have the power to directly impact the way thousands, or millions, of people, feel about or view a particular topic.
Creating an influencer marketing strategy on Instagram is quickly becoming a more significant part of many businesses marketing efforts. When done right, an Instagram marketing strategy can help any business connect with an influencer who shares their niche audience. For any promotional campaign to be effective, it must clearly explain its goals.
While many promoters choose to use the influence of general travel influencers, understand there are many travel niches to focus on. A few more common include fashion travel influencers, food travel influencers, travel photographer influencers, solo travel influencers, family travel influencers, LGBT travel influencers, and luxury travel influencers.
Here are the top Instagram travel influencers of 2021.
Murad Osman @muradosmann
Posts = 639
Followers = 3.7 million
Murad Osman is currently the most popular travel influencer on Instagram and thus receives the most brand marketing requests. Listed as a top travel influencer in 2017 by Forbes gives him the credibility people want from an influencer. Murad is open to new influencer opportunities, so anyone should feel free to reach out to see if he’s a match for their brand.
Chris Burkard @chrisburkard
Posts = 3,696
Followers = 3.5 million
Chris Burkard is an explorer, photographer, director, speaker, and author who enjoys outdoor adventure travel. He’s most well-known for his impressive surfing photographs that have been featured by many of his famous clients, including Sony. Chris likes to focus on taking uncultivated and compelling images, making for strong visual statements.
Jennifer Tuffen @izkiz
Posts = 1,256
Followers = 2.8 million
Jennifer Tuffen is a British freelance travel influencer who has a fierce love for travel. She’s available for brand collaborations, sponsored posts, content creation, tourism campaigns, and more. Jennifer shares her travel stories on multiple social media platforms, including Facebook, Twitter, and Pinterest.
The Bucket List Family @thebucketlistfamily
Posts = 2,302
Followers = 2.6 million
The Bucket List Family decided to sell everything they own so they could journey around the world together. This family of five traveled for three straight years, visiting a total of 65 different countries. They now have a home base but still travel often as a family.
Jack Morris @doyoutravel
Posts = 952
Followers = 2.5 million
Jack Morris is an avid travel influencer who not only enjoys posting great travel pics, he also enjoys giving his followers traveling tips. As a professional photographer, he often travels the world to capture the most stunning snapshots of landscapes, animals, and wildlife.
Alex Strohl @alexstrohl
Posts = 2,725
Followers = 2 million
Alex is an expert travel influencer who likes to post lots of snow pictures while traveling the world. He also wants to tell stories to go along with his posted photos. As a professional photographer, Alex enjoys showing off his unique visual style during his traveling ventures.
Daniel Kordan @danielkordan
Posts = 2,205
Followers = 1.8 million
As a professional landscape photographer, Daniel Kordan calls himself a happy dreamer. He enjoys traveling all over the world and is known for posting visually stunning photos.
Blair Eadie Bee @blaireadiebee – Travel Fashion Blog
Posts = 4,000
Followers = 1.7 million
Blair Eadie is travel and top fashion influencer based out of New York City. She promotes for many leading travel brands and loves showing off her clothing collaborations while traveling from one exciting luxury location to the next.
Senna Relax @sennarelax
Posts = 1,357
Followers = 1.5 million
Senna Relax is a travel influencer from Switzerland. His landscape photos are spectacular, and he truly enjoys engaging with his followers regularly. He’s accessible, transparent, and utilizes excellent hashtags on all of his highly alluring Instagram posts.
Tara Milk Tea @taramilktea – Travel Fashion Blog
Posts = 2,173
Followers = 1.4 million
Tara Whiteman is a travel influencer who focuses on posting about food and fashion during her travels. She has quite a passion for digital art and truly enjoys sharing her experiences with millions of Instagram followers.
Hello Emilie @helloemilie
Posts = 1,463
Followers = 1.3 million
Emilie is well known as one of Australia’s top travel photographers. Her photos take on a dreamy appeal, making them easily stand out. She’s also a creative content producer and has experience working with big-name brands, including Mercedes-Benz.
Jannid @jannid – Travel Fashion Blog
Posts = 4,263
Followers = 1.3 million
Janni Olsson Delér is from Sweden and currently lives in Monaco. Her focus is on taking fashion pictures in luxury locations and also posting on the topic of food and family while traveling the world. She’s also a pro when it comes to posting short Instagram videos of her family-based travels.
Kyrenian @kyrenian
Posts = 3,711
Followers = 1.3 million
Altug Galip describes himself as an Instagram travel influencer, photographer, visual designer, and social media specialist. His photos are visually stunning, quickly capturing the attention of others.
Quin @everchanginghorizon
Posts = 1,650
Followers = 1.3 million
Quin is an inspirational influencer who focuses on posting some of the most spectacular travel photos. He’s very open and honest about his traveling ventures and doesn’t mind sharing every detail. His unique photographic approach is what makes his photos very memorable.
Angelica Blick @angelicablick
Posts = 5,632
Followers = 1.1 million
Angelica Blick is a travel influencer who posts photos and videos on the Instagram platform to share with her audience. She mainly posts on fashion and working out topics while traveling the world.
Chelsea Kauai @chelseakauai
Posts = 1,399
Followers = 1.1 million
Chelsea Yamase is a former journalist who decided to become a full-time creator, entrepreneur, and advocate for intentional living. This eco-conscious Hawaiian native enjoys taking unique photos of various landscapes, including her posing in ways that complement her current location.
Jon Olsson @jonolsson1
Posts = 2,346
Followers = 1 million
Jon Olsson is an entrepreneur, professional skier, and experienced world traveler currently living in Monaco. The majority of his influencer posts are of him and his family in various locations around the world. Jon loves engaging with his followers, proven by his high engagement rate of more than 10%.
Choosing the best travel influencer depends on your marketing needs. The best travel influencers know how to promote specific destinations and certain travel services and/or products by using their Instagram influence to leverage purchasing decisions. Many have even partnered up with one or more airlines, tour companies, travel agencies, etc.
A few questions to ensure the best travel influencer is chosen:
Are they posting quality content?
How often do they post?
Do they fit in with the personality of your brand?
Do any of their hashtags relate to your brand?
Is there audience engagement genuine?
Do their audience demographics line up with your target market?
What’s their current engagement rate?
Both individuals and businesses are choosing to add the services of a professional Instagram travel influencer to their social media marketing strategy. The goal is to reach target audiences quicker, allowing anyone to get the quality leads they need to increase brand awareness.
If you’re interested in using one of the top Instagram travel influencers listed above, do the necessary research to ensure you’re making the right choice. You can always choose more than one influencer to partner up with to promote what your selling.
