Various businesses are now choosing to use influencer marketing tactics to improve the reach of their brand awareness. They want to invest in the digital marketing opportunities that can bring growth to their business, in turn leading to more sales. They want to connect to and interact with their customers and they know that one of the best ways they can do this in today’s marketing world is to find an influencer who fits in with their brand.
One of the many benefits that come with utilizing the services of a professional influencer is that they can communicate with their audience in real-time. Audiences want the benefit of this instant access to those they choose to follow, especially when they’re interested in making a purchase. Real-time communication is important so brands can get their message out quickly aka before their competition.
Due to the success and according popularity of influencer marketing that’s capturing the attention of businesses wanting to connect with the right influencer, influencer marketing agencies are now abundant. These specialty marketing agencies aim to make the influencer selection process one that ensures a good match for any business. Following one or more agencies before choosing one ensures the best choice is made.
The extreme popularity of influencer marketing has led to the creation of a wide variety of new influencer marketing agencies opening for business over the past 11 years. The purpose of these agencies is to not only help match brands with the right influencers, most also offer management services for overseeing influencer campaigns. Some agencies offer basic campaign services while others offer complete campaign management.
After an initial consultation, a business can expect a marketing agency to create a proposal highlighting why they’re the best agency for the task at hand.
Influencer agencies are trusted, go-betweens. While any individual or business can benefit from using professional influencer services, those who are extremely busy or new to the world of influencer marketing are especially likely to benefit from hiring an influencer marketing agency.
Although there are many different specialist influencer marketing agencies to choose from, other types of agencies also offer influencer marketing services, i.e. social media agencies, creative agencies, media buying agencies, influence her talent agencies. No matter the type of agency chosen, brands can expect them to strategize, execute, and professionally manage their influencer marketing campaign.
Every influencer marketing agency must vet influencers before they decide to represent them. This process ensures they’re connecting the right influencers with the right brands. It also ensures any influencer hired through a marketing agency is indeed authentic.
The list below includes the various types of services offered by an influencer marketing agency.
Popular Marketing Agency Services:
- Create Marketing Campaigns
- Determine The Target Audience For Marketing Campaigns
- Vet Influencers To Ensure They’re Authentic
- Find The Best Influencer For The Promotional Task
- Negotiate Pay Rates
- Offer Brand Strategies To Help Maximize Engagement
- Offer Performance Marketing Metrics
- Create Posts, Approve Posts Before Publication
- Participate In Media Buying
- Monitor Influencers Closely
- Offer In-House Production
- Run Ad Campaigns
- Offer Post-Campaign Analytics
Finding the right influencer marketing agency to meet the marketing needs of any brand requires research to ensure the best selection is made. Figuring out which services best represent a brand is a large part to choosing a marketing agency that specializes in influencer marketing. While choosing an established marketing agency is ideal, businesses should also understand any processes and strategies an agency utilizes, as well as read what current and past clients have to say about working with them.
Influencer marketing agencies place a large focus on building relationships with a variety of top influencers.
Agencies want to be sure they can fulfill any marketing niche once a business contacts them to find a promotional fit for their brand. They also focus on creating influencer campaigns for brands to increase awareness, to help establish and build brand identity, and to increase those all-important audience numbers.
Top Influencer Marketing Agencies Worth Following:
- Americanoize. This well-established influencer agency has worked with top celebrities, including Al Pacino, Natalie Portman, and Christian Bale. Client base includes luxury brands, fashion brands, sustainable brands, lifestyle brands, and wellness brands. Key services include influencer matching, influencer events, influencer campaign monitoring, campaign strategizing and execution, content amplification, backlink strategizing, and press release distribution.
- Carusele. This award-winning influencer marketing agency utilizes the approach of leveraging real-time data to produce top results. Every campaign they produce includes advanced targeting to make sure a brand not only writes its best content but also reaches its best audience. Key services include real-time data, constant optimizations, measurable results, and advanced targeting services.
- The Influencer Marketing Factory. This full-service influencer marketing agency has been featured many times for its exceptional services, i.e. Forbes, BBC, Business Insider. As an established influencer agency, its list of clients includes Google, Warner Music group, and Hilton. Key services include start to finish campaign management, precise target audience analysis, qualitative scoring of an influencer’s target audience demographics, and ad optimization and performance monitoring.
- The Influence Agency. This experienced influencer agency offers more than 10,000 influencers for businesses to connect with. Top brands they’ve worked with include Sony, Universal, and Chevrolet. Key services include influencer marketing, social media marketing, video marketing, content strategy, and web development services.
- Mediakix. This top influencer agency was one of the first and is well-known due to its connections with top brands like Nordstrom, Blue Apron, and Birchbox. Their focus is on helping brands develop influencer marketing strategies that involve the right influencers as well as utilizing the right social media platforms. Key services include using a hands-on approach for every social media campaign they undertake.
- Fanbytes. This agency is one that’s chosen to specialize in creating influencer campaigns targeted at Generation Z audiences. Top social media platforms they utilize to best get the attention of this audience include Instagram, YouTube, TikTok, and Snapchat. Key services include an analytics platform to help brands measure their campaign performance, and creating and running end-to-end influencer campaigns from a single interface.
- Influencer Marketing Agency. This long-established marketing agency opened in 2010, turning into a full-service agency by 2013. Its founders understood long ago the importance of the power of utilizing digital influencers for marketing purposes and now the agency is working on a global scale. Key services include creating optimal brand strategies, finding the best ambassadors to match a brand’s voice, and helping brands grow their presence on selected social media platforms.
- HireInfluence. This influencer agency aims to help its clients create the most captivating content to engage target audiences. Founded in 2011, some of their top clients include Microsoft, Walmart, and Southwest Airlines. Key services include creating content strategies, sourcing and validating influencers, onsite event engagement and support, and expert consultations.
- TopRank Marketing. This full-service marketing agency focuses on assisting B2B clients with their digital marketing campaigns. B2B influencer marketing is gathering speed and this company helps brands build beneficial relationships within their niche. Key services include content marketing, design, conversion optimization, SEO, and special always-on integrated programs that support influencer engagement.
- Billion Dollar Boy. This marketing agency offers its clients a dedicated platform to keep track of their influencer marketing campaigns. This platform makes it easy for any business to find the right influencer, as well as understand their marketing rates. Key services include creating and executing influencer campaigns, a StoryTracker platform to save and track Instagram Stories of a brand’s chosen influencers, and additional beneficial marketing tools available upon request.
It’s predicted that influencer marketing will become a $15 billion industry. Accordingly, more influencer marketing agencies will be forming with the purpose of helping businesses create influencer marketing campaigns to promote its brand. While access to more influencer marketing agencies allows for more options, too many agency choices can be confusing, stalling the decision of many businesses.
The right influencer agency is one that best meets the marketing needs of a business as a whole. Making a consultation appointment with at least three different agencies is recommended for comparison reasons.
Asking the right questions is the best way for a business to learn whether or not an agency is indeed the right marketing choice.
- How Long Has Your Influencer Marketing Agency Been In Business?
- How Many Successful Campaigns Have You Created For Your Clients?
- Exactly What Type Of Services Do You Offer?
- How Do You Vet The Influencers You Work With?
- How Many Social Media Influencers Do You Have?
- Do You Work With Influencers Of All Sizes?
- Do You Only Work With Certain Social Media Platforms?
- Who Owns The Rights To Posted Content?
- Do You Provide In-depth Analytics? Engagement Rates, Etc.?
- Can You Guarantee Results?
- How Much Do You Charge To Create A Marketing Campaign?
Conclusion
Influencer marketing agencies are here to stay. Some businesses choose to hire an influencer themselves while others will utilize the professional services of an influencer marketing agency. Depending on how much time and effort you’re able to give will determine whether or not using this specialty agency option is the right choice to promote your brand.
