YouTube video marketing is the perfect platform for promoting a brand. Marketing videos are an ideal medium for getting a message out there for all to see. People tend to respond better to visual posts vs. word posts, especially these days as there’s so much information out there that most people now look for visual-based details, saving them time.
Learning how to go viral on YouTube is a must. Whether you decide to use YouTube to create brand videos, market videos, demo videos, educational videos, explainer videos, and/or live videos, creating an effective marketing strategy is your first step.
10 YouTube Video Marketing Strategies
Video marketing is here to stay. Visual content stimulates and engages your target audience, and that’s exactly what you want. With more than 2 billion logged-in users visiting YouTube every month, this video platform must add to every marketing strategy. Offering one of the largest search engines, YouTube is an ideal promotional platform for anyone marketing a product or service
How do you create a winning YouTube strategy? Use the below YouTube marketing strategies to increase the chances of your marketing videos being seen by your target audience.
1. Create an Authority Channel.
Producing a professional YouTube channel is a must. Credible YouTube channels get more traffic, making it essential to optimize a channel to maximize views. Adding the right cover photo, inserting great captions to thumbnails, categorizing videos for easy access, and choosing distinctive names for all videos all help to create the best marketing YouTube channel.
2. Tell Great Stories.
YouTube users tend to engage more with videos that tell a story. Posting questions is one of the best ways to initiate conversations when posting stories. Followers are encouraged to respond to these questions in the comment portion of the page. To use the YouTube stories feature, you’ll first need to have a minimum of 10,000 subscribers.
3. Partner Up With a YouTube Video Marketing Influencer.
Work with a Youtube video marketing influencer to expand your audience. Influencers know how to properly promote a product and service, making them expert promoters. Just be sure to choose an influencer who’s within your niche, as well as one who already has a large following. You can expect to pay a YouTube influencer about $20 per 1000 subscribers they bring in.
4. Video Posting.
Upload your marketing posts before peak viewing times to get the most views – Mondays, Tuesdays, Wednesdays between 2:00 and 4:00 PM, Thursdays, Fridays between 12:00 PM and 3:00 PM, Saturdays, Sundays between 9:00 AM and 11:00 AM. (You can also use analytics to find out when your audience is more likely to be accessing their YouTube account.)
5. Go Viral.
Going viral after creating and posting a YouTube video marketing is a top marketing goal. 5,000,000 is the number of views you need to reach to go viral on YouTube. The first 7 seconds must captivate, it should make sense when there’s no sound, and the entire video should be somewhere between 30 and 60 seconds long. Getting the correct traffic numbers means you can potentially turn your marketing videos into a whole viral video campaign.
6. Build a Community.
The community platform makes it easy to interact with an audience, allowing marketers to learn what people are saying. You can also post updates and create polls to learn more about what it is precisely these subscribers want. Regularly engaging with an audience on this platform is essential to developing a sense of community. Building a community on YouTube requires users to have a minimum of 1000 subscribers.
7. Take Advantage of YouTube Video Marketing Tools.
Use 1 or more of the tools YouTube offers to create fantastic video posts – audio library, Canva, Hootsuite, Mentionlytics, Channelview, VidIQ, Agorapulse, TubeBuddy, BuzzSumo, Vyond, Tubics, CoSchedule, Biteable, keywordtool.io, BRAND24, Social Blade.
8. Keep on Top of Your Competitors.
Regularly researching your competition helps you identify new marketing opportunities. It’s also a great way for marketers to find out how their YouTube channel compares to their competitors. Specifically, notice any titles, keywords, descriptions used, and any comments people are making to get new video marketing ideas.
9. Sign Up for TrueView In-Stream Ads.
Choosing to use in-stream YouTube ads is highly efficient for actively engaging with one’s target audience. These ads are shown only to users who meet specific criteria, ensuring they’re relevant to those viewing. Viewers have 5 seconds to either engage or skip, and you only pay when users engage. These brand advertisements can be scheduled to appear before, during, or after a video.
10. Keeping Track.
Keep track of your marketing efforts by using the YouTube algorithm. This algorithm determines a high percentage of what people choose to watch. The feature ultimately decides which videos YouTube will suggest to specific users. To best benefit, marketers need to publish often, optimize video text, post when their audience is watching, and make sure the audience is engaged throughout the entire duration of the video.
Before You Go Viral With YouTube Video Marketing
If your YouTube marketing video goes viral, be sure to have a plan in place. Correctly using your 15 minutes of fame may determine how successful your next YouTube marketing video will be. Setting up potential partnerships and releasing another video with hopes it will also go viral are 2 common next steps, so have these plans in place before going viral.
YouTube highlights trending videos and viral videos on a separate page! @JustGoViral
