YouTube Influencers can help brands to increase their reach, recognition, and traffic.
YouTube influencers help brands But, while that’s the exciting part of partnering with influencers, there’s also work involved. To make good use of these partnerships, brands have to rethink the ways that they do marketing. This is especially clear when it comes to YouTube influencer marketing.
YouTube has been relevant to brands for years. After all, the platform is a place for these brands to share their content and advertise videos. Now, it’s also become a place to partner with influencers.
At the same time, you shouldn’t rush into YouTube influencer partnerships blindly. Instead, research your options before diving into this new approach to marketing to make sure you will get a good return on your investment.
- Don’t partner with a YouTube influencer before you ask these questions:
- Is it better to use an influencer or a celebrity endorsement?
- Is my company in the right niche for work with an influencer?
- Is this right for my brand?
- How do I connect with an influencer that will be right for my products?
Many people don’t understand what influencers are or what they can do. In this post, we’ll explore the kinds of companies that can benefit from partnerships with influencers, how these partnerships differ from celebrity endorsements, and how to find the right influencers to work with your brand.
YouTube Influencer Marketing vs. Celebrity Endorsements
Will you get the same result whether you have an influencer make a product just go viral or pay for a celebrity endorsement? Unfortunately, it’s unlikely.
There are benefits to using celebrity endorsements. That’s why they are so common among larger companies. But the price of engaging a celebrity is quite high.
Celebrity involvement with brands is rarely deep. However, keep in mind that celebrity representation can increase brand and product recall. This may be important for some companies.
YouTube Influencers Bring More Depth of Involvement
While the brand recall is helpful, brand familiarity is better. This is where influencers deliver specific benefits. YouTube influencers work with brands in many different ways. They also tend to become more engaged with the brand themselves. That interest allows them to share better, more authentic content with their audiences
Why are YouTube influencers able to help with these connections?
It may be because an influencer’s followers feel more connected to them. This means that they are more likely to believe that endorsements are genuine.
Influencers tend to work with brands that sell products that are in their niche. Unfortunately, that isn’t often the case with celebrity endorsements.
Finally, YouTubers are more likely to form a personal interest in your brand.
As a result, they’ll be more open to creating an ongoing relationship. There are caveats to this, though. Influencers must believe that their relationship with you will benefit them. They need to feel like your product will help them build trust with their followers while also being lucrative.
How Brands in Every Niche Can Benefit from YouTube Influencers
There’s a misconception that YouTube influencers are all about fashion, makeup, or fitness. While influencers in these areas are very good at making products go viral, there is influencer marketing potential in every niche.
The truth is that there are influencers in every industry. Ask a simple question: Are customers in this industry going to YouTube for expert advice and insights? If so, they are already seeking out advice from influencers. Brands have an opportunity to take advantage of that.
Do some digging around, and you will find that categories for gaming, sports, food, gardening, investing, and music is popular right now. In addition, some of the most popular videos are related to products. This includes unboxings, product demonstrations, and reviews.
Some marketers worry that they won’t find a YouTube influencer with a connection to their industry. In truth, there are several options. Influencer marketing platforms like JustGoViral can match influencers and brands. These services are beneficial in industries that tend to have a “serious” reputation.
Keep in mind that influencers can stretch the boundaries of their niche a bit. For example, imagine an influencer with a popular video gaming channel. Perhaps they have more than 100K followers between the ages of 15 and 30. Many of these followers have disposable income. Their interests go beyond video games. They may also be interested in electronics, energy drinks, subscription boxes, and casual clothing.
A brand wouldn’t need to be in the video gaming niche to work with this influencer. Instead, they could work with them to promote a variety of products and services.
YouTube Influencer Marketing Can Be a Fit for Any Brand Persona
Will YouTube influencer marketing work for every brand persona? Absolutely. No matter how your company presents itself to your target audience, there is a way to use influencer marketing to impact positively.
Recognize that influencers are people with a strong following who provide advice and insights. There are successful influencers in retirement planning, computer security, and other niches.
Not all influencers have a hip or zany persona, and not all of them target subscribers under 30. Keep in mind that influencers know who their target audience is and which brands they want to work with. They won’t present an online persona that’s counter to that.
Brands Don’t Have to Reach Out to Influencers Alone.
Many marketers struggle to form initial relationships with influencers. Fortunately, there is help available through platforms like JustgoViral. As a result, brands and influencers can get the support they need to develop meaningful brand relationships.
Final Thoughts: YouTube Influencers Are Bringing Increased Engagement
Influencers on YouTube use their power of influence and relationship-building to help brands build authority. The result is that customers can develop a more in-depth familiarity and trust with brands promoted by influencers.
When you find the right win-win relationship with a YouTube influencer in a relevant niche, you can extend your brand’s reach in meaningful ways.
