Influencer marketing is growing at an exponential rate, with a $9.7 billion market size in 2020, and expected to reach $13.8 in 2021. High-profile advertising agencies have also begun to realize the growing importance of social media celebrities in motivating and influencing people’s decisions. In this fast-growing industry, Latino influencers are some of the most prominent figures, making their imprint on the world via social media.
In this post, we listed the top 10 Latino influencers leading the way. We especially recognize individuals who are making a difference by their reach to vast audiences, a significant number of followers, authenticity in what they do, among other factors.
Read on for a list of some of our favorite Latinos who are making waves online.
- Instagram Handle@lelepons with 45.4m followers
- YouTube Channel Lele Pons with 17.7m subscribers
- Twitter Handle @lelepons with Over 1m followers
- Facebook Handle@lele with 6.5m followers
Eleonora Pons Maronese, also known as Lele Pons, is one of the top 10 Latino influencers in 2021. She is a 25-year-old model and actress born to Venezuelan parents in Alicante, Spain. Lele Pons was raised in Miami. She began her career on Vine before moving over to YouTube where she gained fame with her makeup tutorials.
She has since accumulated 45.4 million followers on Instagram and over 1 million on Twitter.
Lele Pons is currently working with brands like Coca-Cola, Nike, L’Oréal Paris, Verizon, Samsung Mobile, Target among others. She also has an app called “Lele Pons” which lets users have their own customized Lele Pons video and is related to her most famous social media franchise, “Non-Stop”.
She has her app called “Lele Pons” which lets users make their videos using her famous phrases
- Instagram Handle @yuyacst with 16.5m followers
- YouTube ChannelYuya with 24.9m subscribers
- Twitter Handle @yuyacst with 11m followers
- Facebook Handle@yyuyaa with 13.2m followers
Yuya is the stage name of Mariand Castrejon Castaeda, a Mexican beauty influencer who lives in Mexico City. Her fans know her for her popular beauty tips and vlogs, which she posts on her YouTube channel. Her YouTube channel has 24.9million subscribers, making it the 32nd most subscribed to channel on the planet. She has risen to become the second most popular YouTuber in Mexico.
Among the seven female YouTube creators that joined the United Nations’ Sustainable Development Action Campaign in 2016, with the objective of “reaching gender equality and empowering all women and girls,” she was recognized for her contributions to the cause.
- Instagram Handle@germangarmendia with 13.3m followers
- YouTube ChannelHolaSoyGerman with 42.8m subscribers
- Youtube ChannelJuegaGerman – 1m subscribers
- Twitter Handle@GermanGarmendia with 11.5m followers
- Facebook Handle@germangarmendia with 20.7m followers
German Garmendia, also known as JuegaGerman, is a Chilean YouTuber with 13.3 million followers on Instagram. His channel has over 42.8 million subscribers and he ranks at number three in the list of the most subscribed YouTube channels in Latin America. He posts mainly about gaming, entertainment, and comedy videos.
JuegaGerman began his career when he was 15 years old when he uploaded his first video to YouTube titled “Mi Familia es la más wapa.”
He and his band Ancud have written several songs that are available on their website. All of these may be found on YouTube and Spotify, among other places.
He was the first YouTuber to receive two Diamond Play Buttons, making him the first in the world to do so. He became popular when he started posting videos commenting on people’s reactions to Rick Astley’s “Never Gonna Give You Up” music video that went viral in 2007.
- Instagram Handle@salicerose with 13.1m followers
- YouTube ChannelSalice Rose with 2.1m subscribers
- Twitter Handle@salice_roseee with 299k followers
- Facebook Handle@OfficialSaliceRose with 2.6 followers
Salice Rose, like many others on this list, built her name online by sharing amusing movies. She has recently seen a significant increase in her Instagram following, where she primarily publishes videos but also some still photographs.
Salice is Peruvian and bilingual despite living in California. Her first Instagram post was in 2013. Her videos mainly deal with topics affecting teens.
Salice Rose has been featured in Forbes Magazine. The newspaper named Salice Rose one of the “most influential” Latinas on Instagram. She collaborated with Nike on an “I Am Powerful” campaign, which aims to inspire women and young girls to think they can do everything they set their minds to.
- Instagram Handle@camilacoelho with 9.2m followers
- YouTube ChannelCamila Coelho with 3.39m subscribers
- Youtube ChannelMakeUpByCamila2 with 1.26m subscribers
- Twitter Handle@MakeUpByCamila with 282k followers
- Facebook Handle@Camila Figueiredo Coelho with 2.6m followers
Camila Coelho is a Brazilian makeup artist and beauty blogger. Her YouTube channel has 3.39 million subscribers and MakeUpByCamila2 has 1.26 million.
She is well-known on YouTube for making videos about beauty, fashion, and DIY. Camila’s great aunt urged her to start wearing makeup at 14 after noticing her reaching for cosmetics in their shared bathroom while doing her or her sisters’ hair before school.
Camila, a teenager who couldn’t combine two interests, took to YouTube to provide her beauty product recommendations. She was the first beauty blogger to walk the runway during Sao Paulo Fashion Week 2011 and 2012. In 2015, she covered London Fashion Week again.
- Instagram Handle @caeliyt with 9.4m followers
- YouTube Channel CaELiKe with 15.8m subscribers
- Twitter Handle @CaELiKe with 4.3m followers
- Facebook Handle @tututumiercoles with 7.4m followers
Olalla Lopez is a well-known media personality. She has been a well-known Mexican actress for over 20 years. She is Latin America’s most popular actress and one of Mexico’s most sophisticated women. Olalla was born in Culiacan in 1981.
Her role in “La Malquerida” alongside 18-year-old filmmaker Fernando Colomo earned her a Goya nomination. Her acting talent is undeniable, even at such a young age. Olalla Lopez hit Televisa TV series “La Malquerida” won her two International Emmy nominations. Her first two nominations were for Best Actress and TV Series.
Even at the age of 18, this woman opened the door to the world of entertainment. Director Fernando Colomo saw her in one of Televisa’s TV programs and offered her a role, which she gladly accepted.
- Instagram Handle @luisafernandaw with 16m followers
- YouTube Channel Luisa Fernanda W with 4.64m subscribers
- Twitter Handle@luisafernandaw with 1m followers
Luisa Fernanda is a Venezuelan journalist, TV personality, and actress. Her company has a New York office. Luisa Fernanda is beautiful and popular. She posts funny videos and selfies. She is a well-known social media personality in Colombia.
This has given her some offline fame opportunities, like competing in this year’s Colombian Master Chef. She recently starred in Back to School. The film is about two brothers who have to retake grade 11 more than 16 times.
- Instagram Handle@andreaespadatv with 6.2m followers
- YouTube ChannelThe Royalty Family with 15m subscribers
- Twitter Handle@Andreaespadatv with 304k followers
- Facebook Handle @AndreaEspadaTv With 6.8m followers
Andrea Espada is a Los Angeles-born Mexican-American. She is best known as an actor for portraying Carmen Lopez on the popular American television drama “Queen of the South.”
She creates amusing videos. These frequently provide her with insight into dating and relationships. She joined Instagram in 2013, where she shared countless selfies, self-portraits, and other amusing videos.
Espada rose to prominence as the host of UFC Now. Additionally, she has hosted Colombian game shows such as Estrella TV Presenta: Esto es Guerra.
- Instagram Handle @bethanynoelm with 4.7m followers
- YouTube ChannelBethany Mota With 9.71m subscribers
- YouTube ChannelBethany’s Life With 1.9m subscribers
- Twitter Handle @BethanyMota with 4.8m followers
- Facebook Handle @Bethany Mota with 1.7m followers
Mota is also a songwriter, having released two tracks in 2014, “Here’s To Us” and “Can’t Buy My Love.”
Bethany Mota is a social media star and video blogger from the United States. She rose to prominence in 2009 with her self-titled YouTube channel. Mota’s videos were created to offer encouragement and to demonstrate beauty tips that would boost people’s confidence. Her YouTube account has over 9 million subscribers, which prompted her to feature in various advertising.
- Instagram Handle @mariale with 6.0m followers
- YouTube ChannelMariale with 14,5m subscribers
- YouTube ChannelMar with 1.9m subscribers
- Twitter Handle @MarialeOficial with 1.0m followers
- Facebook Handle @marialeoficial with 2.4m followers
Marialejandra Marrero is more commonly referred to as Mariale. She vlogs on her Makeup Apocalypse YouTube channel and a few smaller feeds. Additionally, she provides beauty recommendations to her social media fans.
She is based in Los Angeles, California, but is originally from Venezuela. She is presently represented by CAA, a big talent agency.
In 2016, she was awarded Venezuela’s “Cacique de Oro” award for best Venezuelan influencer. She was nominated for the MTV MIAW Awards’ “Styler del Ao” category in both 2017 and 2018. Marrero developed her lipstick line, “Mariale,” in April 2017.
She has also collaborated with Latin musicians like as Luis Fonsi, Paulina Rubio, Alejandra Guzmán, and Thala. Marrero is one of ten Latinos predicted to rule the globe in 2021.
Hispanic social media influencers are the new celebrities. They’re everywhere, and they have a voice that everyone wants to hear. If you haven’t heard of them yet, here is our list of the top 10 Latino social media influencers on Instagram!
You can follow all ten using the handy links provided or just pick one or two for now based on your interests – we’ll keep updating it as more come out!
Let us know with a comment below if there’s someone you think should be added to this list who isn’t already included, or if someone deserves an upgrade in their position within these rankings.
