Social media marketing continues to be one of the best methods to promote a brand. Depending on the platform, it’s possible to reach hundreds of thousands, even millions of potential consumers. While utilizing content and images to market, a particular product is always ideal for supporting a brand’s message. Businesses that want to stand out even more can now create informational short video reels for their consumers.
Videos are a great marketing choice for improving brand recognition. Online consumers tend to better remember video images of a brand compared to reading about it. Many consumers state they prefer interacting with a business that knows how to create short informational brand videos that they can watch at their leisure.
The 2020 decade is when an any-sized business will choose and use one or more social media platforms to promote its brand. While many of these businesses will decide to market their brand themselves, many more will hire a professional influencer. There are many different types of influencers to connect with, each offering their unique way of promoting their partner’s brands.
As competition continues and business growth becomes more important than ever, finding and using new marketing trends to increase this growth matters. The latest marketing trend is using video content vs. text content. Like social media influencers, video content is also expected to be a top marketing option for the 2020 decade.
According to Cisco, online videos can constitute up to 82% of the global consumer traffic by 2022. So why is video content gaining so quickly in its popularity? Video marketing is rapidly becoming an extremely effective marketing tool because consumers like that videos are easy to absorb and informative and entertaining.
Brand-created videos or influencer marketing videos? It’s easier than ever for a business to connect with influencers to promote what they’re selling. While most companies want to keep their marketing agenda under their complete control, connecting with the right influencer is often the best marketing decision for a brand. Doing so allows for a new and instant audience, allowing the brand to be seen by hundreds, thousands, and even millions of new consumers.
Influencers often introduce new products by creating an unboxing video. Influencers can teach their audience how to use brand products by making a how-to video, Influencers can promote a brand by setting up an interview with an appropriate expert, whether it’s to discuss the product and to answer FAQs. Influencers know how to host contests that receive the most entries, going viral depending on the prize.
Influencers are professionals when it comes to educating consumers on how to use a specific product best. Influencers can create videos that directly compare your brand product with that of your competition.
There’s a lot to focus on when marketing a brand online. This means every business must consider whether they have the skills and knowledge to create the best marketing video or leave it to professional promoters. Video length, editing features, algorithm, demographics, and analytics, are all a point of focus.
Top TikTok Influencers – Loren Gray @lorengray with 53.6 million followers, Rodrigo Contreras @elrodcontreras with 34.5 million followers, and Charli D’Amelio @charlidamelio with 122 million followers.
Top Instagram Reel Influencers – Christian Ronaldo @cristiano with 48.1 million followers, Addison Rae @addisonrae with 38.7 million followers, and Kayla Itsines @kayla_itsines with 13 million followers.
TikTok and Instagram are the two top social media platforms when it comes to creating short promotional videos. Businesses looking to add video promotion to their marketing plan must first decide which social media platform can best show their brand voice. Both social media platforms offer the ability to create and share short videos. Both also provide a variety of tools to assist in making professional-looking videos.
To decide which platform will best represent your brand, understanding the differences between the two video platforms is first necessary. Your current audience, target audience, and type of content are all factors that need to be considered when making a decision.
TikTok launched in 2016 and is well-known for its trend-starting videos. Especially popular among Generation Z, TikTok quickly gained fame by allowing users to create short videos to share with the world. Some of the more popular videos made in the beginning were lip-syncing and dancing videos. Adding music, comedy, and micro-blogging content informs those new to the platform what it’s all about.
TikTok is therefore popular because it’s a fun and informal way to engage with an audience. It doesn’t impose a limit when it comes to how many times one can post, making it a top marketing option for brands that have a lot to offer and a lot to say.
Influencer and celebrity engagement tend to do better on TikTok. This is due to the TikTok platform being mainly utilized by those 25 and under.
Top TikTok video creation ideas include workplace tours, showing how a company produces and packs their orders, creating a hashtag challenge, meeting the team, and answering quick brand facts.
- TikTok has more than 1.1 billion users worldwide
- 60% of TikTok users are between the ages of 16 and 24
- The average TikTok user spends 52 minutes per day on the app
- TikTok has over 80 million monthly active users in the United States
- 60% of TikTok users are female, 40% are male
Instagram Reels launched in August of 2020 as a way to compete with the popularity of TikTok videos. Instagram understood that creating video content could take a lot of time and money to produce and made way for anyone to create the informational marketing videos.
Many business brands are now using Instagram reels to connect with their audience without investing a lot of time. Instagram Reels is considered one of the best online platforms for posting corresponding content that complements brand information, whether the brand is already established or brand new.
Brand pages tend to perform better on Instagram reels. This is due to the Instagram real platform being highly utilized by consumers between 20 and 40.
Top Instagram Reel video creation ideas include increasing brand awareness by going behind the scenes, how to use a new product or service, offering beneficial tips, and showing before and after results.
- Instagram has more than 1.5 billion users worldwide
- 32% of Instagram users are between the ages of 25 and 34
- The average Instagram Reel user spins an average of 29 minutes per day on the app
- Instagram has over 1 billion monthly active users worldwide
- 52% of Instagram users are female, 48% are male
TikTok tends to have an audience that’s a little more engaged as users visit this social media platform specifically to view short-form video content.
TikTok allows users the ability to make marketing videos up to 60 seconds in length. TikTok also enables users to upload the video from their mobile device, making it even longer. Instagram Reels only support 30-second promotional videos.
The longer length of TikTok videos means this making a video choice often includes a song, music, sounds, sound effects, or a voiceover.
While both social media marketing platforms offer users the ability to share their promotional video on its platform, only TikTok allows sharing outside of the app, i.e., Whatsapp, Facebook Feed.
While both platforms offer users the ability to make captions, hashtags, emojis, and tag friends, TikTok enforces a maximum of 150 characters, with Instagram Reel offering no character limit.
When it comes to saving video drafts, Instagram Reel allows editing after saving a draft. TikTok allows for draft saving but doesn’t allow further editing of the footage once saved as a draft.
Both video marketing options allow users to easily create and post a short marketing video only using a mobile device.
Both TikTok and Instagram Reel offer users a wide variety of editing features. Visual effects, speed of the video, filters, text, and more can all be utilized to make a marketing video that easily captures the attention of one’s audience.
Both platforms offer the analytics necessary to understand how well the marketing videos are performing.
Users can easily like, comment, and share on both social media platforms.
There’s no need to buy expensive equipment as any business can utilize the video creation tools these two popular platforms offer. Whether you want to create the social media marketing videos yourself and then conveniently post them using a mobile device or use the professional services of a social media influencer, it’s essential to make the short videos consumers want to see so they can make informed purchasing decisions.
When it comes to deciding whether TikTok or Instagram Reels is the right choice to video market your brand, it all comes down to which platform best appeals to your audience.
