Creating a successful Instagram marketing strategy in 2021 requires marketers to use 1 or more social media platforms to post their content. Visual content posts are increasing as this type of content can easily catch one’s attention. Instagram is a social media platform that focuses on providing people with visual-based content, making it the perfect choice for many brands. This platform also supports audience engagement, one of the more critical aspects marketing brands need to succeed.
In 2021, popular marketing goals include boosting brand awareness, increasing brand loyalty, educating Instagram followers on new products and/or services, and building a community.
1. Why is Instagram Important for Marketing?
Instagram has more than 800 million unique monthly users, making this a valuable marketing platform. As a marketer, you’ll want first to learn how to create a successful marketing strategy before building your Instagram profile.
See below to learn about the Instagram audience, as this information assists in building an effective, successful marketing plan on Instagram.
Age. Instagram account users must be at least 13 years old to sign up for an account.
33% of users are between the ages of 25 and 34. Nearly 30% are between the ages of 18 and 24. 16% are between the ages of 35 and 44. About 8% are between the ages of 45 and 54. About 7% are between the ages of 13 and 17. Nearly 4% are between the ages of 55 and 64. A little more than 2% are aged 65 and over.
Gender. About 56% of Instagram users are female, with the remaining 44% being male.
Education. 33% of Instagram users have graduated from high school (or less). 37% have taken some college classes, and 43% have graduated from college with at least 1 degree.
Income. 42% of Instagram users have an annual income of $75,000+. 39% earn between $30,000 and $74,999. 35% earn less than $30,000.
Creating a Successful Instagram Marketing Strategy.
Ready to build a successful Instagram strategy? As a marketer, learning how to go viral on Instagram is necessary, as you need to stand out to be noticed. Following the steps below allows anyone to create an Instagram account purely for marketing brand reasons.
Create a Noticeable Instagram Profile. Don’t underestimate the importance of creating a good Instagram profile, as this is what makes a great first impression. Add a short bio to share brand information. Profile photos should easily showcase the brand; brand logos tend to work best. Tag your location to let followers know where you’re located to increase the overall engagement rate (Instagram recognizes and distributes content within your geographic location).
Make Your Instagram Feed Irresistible! Instagram is a great place to tell a story, giving your audience stories that are unique and engaging. While Instagram is one of the best social media platforms for marketers who rely on providing their audience with a fantastic visual experience, it’s also a great place to share stories for engagement reasons.
Make Visually Appealing Posts. Focus on posting the best visual photos to reach your target audience. What do they want to see? Being distinctive helps your posts stand out, so take advantage of the posting features Instagram offers its users. Creating captions that easily grab your followers’ attention has never been easier, so ask questions and add calls to action. Researching your competition to see what strategies they’re using in 2021 offers more posting ideas.
Plan Your Posts. Planning when to send out your posts requires a posting plan. Use a calendar to schedule your Instagram posts. The best posting times are Monday through Friday @ 11 AM.
Generate Instagram Contests. Running an Instagram contest is an ideal way to bring attention to a brand. Contests are seen by the Instagram algorithm, helping boost engagement. Contests should be held for a minimum of 3 days and a maximum of 7 days.
Use Keywords, Keyword Phrases. Instagram users can enter a keyword to find what they’re looking for, making keywords essential. Add a variety of keywords and/or keyword phrases that fit in with your brand to increase your chances of being found.
Use Hashtags. Creating a hashtag strategy increases the engagement rate. Adding both trending hashtags and unique hashtags allows for the best results. Examples of top trending hashtags on Instagram – #love, #fashion, #happy, #cute, #beautiful.
Instagram Metrics. Using metrics lets you know which Instagram posts are getting the most attention. This measurement system gives you access to follower growth rate, engagement per follower, website traffic, link clicks, comments per post, Instagram stories engagement, and reach. Accessing Instagram metrics requires a business account.
Going Viral on Instagram
Viral advertising is a top goal when creating a successful Instagram marketing strategy. For your marketing content to go viral, you must know your audience, who your competition is, develop distinctive and appealing posts, use both keywords and hashtags, and use metrics to keep track of your progress.
Remember, you want to encourage your followers to share your posts. When just 1 or more of your posts goes viral, then you know you’re doing something right! @JustGoViral