How can brands reach their target customers by TikTok Influencer strategy?
TikTok influencer strategy basics are easy to learn. Not long ago, that was an easy question to answer. It was easy to get your message in front of your audience. That’s no longer the case.
Social media platforms have modified their algorithms to make it quite difficult for branded posts to reach a wide audience. People are using ad blockers or simply paying for premium services to avoid paid advertisements altogether.
In spite of all this, social media remains the most viable, cost-effective way to reach customers. However, you may feel as if you’ve hit the saturation point with traditional platforms. Additionally, your target audience may have simply migrated away from platforms like Facebook or Twitter.
If they have, chances are that you can find them on new, engaging social media sites like TikTok. Isn’t it time for you to meet them where they are?
While there are definitely ways to succeed in marketing on any platform, you have a lot of competitors to contend with on platforms like Facebook and Instagram. TikTok, on the other hand, is quite new. In fact, their business services only began in 2020.
TikTok may be young, but its growth is undeniable. More than 2 billion people have downloaded the app. Currently, their audience is largely made of high school and college students, but don’t discount the platform’s appeal to older shoppers, too. Younger users just tend to be the early adopters.
Is Your Audience by TikTok Influencer Strategy?
More than 40% of users are between the ages of 20 and 39 on TikTok, which means that there are a lot of spending dollars in that demographic.
Create TikTok Content
Tik Tok is laser focused on video content. Users share videos lasting between 15 seconds and one minute. Common topics include:
- Pranks
- Tips and life hacks
- Dances
- Demonstrations
- Music videos
- Recipes
- Stunts
When planning TikTok videos, remember that they must be filmed vertically. Also, keep in mind that the short format means that content that works on YouTube or Vimeo may not be a fit for TikTok.
Think in terms of short, attention-grabbing content that is designed to pique interest. Many successful brands use filters to better ensure their posts will go viral.
So how do you ensure that someone scrolling past your TikTok post will stop and look? The best TikTok Influencer strategy could be to partner with an influencer.
For example, a company that sells blenders could partner with a fitness influencer to demonstrate how quickly they can use the product to make a pre-workout smoothie. A brand selling scarves could team up with a fashion influencer to show as many looks as possible in one minute.
Learn About Your TikTok Influencer Strategy
Planning your content and finding an influencer partner on JustgoViral is only the beginning. You have two main options for using TikTok in your marketing efforts.
TikTok Paid Advertising
As you might imagine, the key focus of TikTok services for businesses is on paid advertising. Like other platforms, you can simply pay to have your videos appear in feeds. This works similarly to sponsored posts on other platforms.
You can also use special effects to create augmented or virtual reality experiences. It may be worth checking out hashtag challenges, as well. Here, users create their own videos with a branded hashtag.
Finally, TikTok offers a unique option called a Brand Takeover. This is an ad that appears to users when they first log into the TikTok app. It’s expensive, but it can be a great way to get your message in front of people.
Just Go Viral with Organic Outreach
As of now, it’s still possible to use TikTok to reach audiences organically. Use this cost-effective method by simply posting influencer-assisted content to your profile. If it’s engaging enough, subscribers will share, and it may just go viral.
Get the Most Out of Your TikTok Influencer Partnerships
The first thing you’ll want to do is find an influencer whose audience and niche intersect with yours. If there’s nothing in common, you’ll struggle to benefit, no matter how popular or engaging they are.
Next, focus on trust. Influencers do the best work when they are allowed to be their authentic selves. They know how to engage their audience and how to highlight a product in an appealing way. Try to exert too much control, and the content might suffer. Influencer content on TikTok should seem natural and not overly directed.
Types of TikTok Content
A good influencer will have great ideas about content that will go viral. However, it can be helpful to be familiar with some of the most popular methods of using TikTok to create great branded content, too.
Duets
A duet can be a great way to show the relationship between brand and influencer creatively. With TikTok duets, there’s an original video that ends with a gesture or other invitation for TikTok users to post their own video to be displayed side-by-side with the original.
In this case, a brand advertising a suitcase organizer could show their product being used to quickly and neatly pack a suitcase. Then, in a “duet,” a travel influencer could be seen closing the same suitcase and taking it with them on a new adventure.
Dances
TikTok started as a platform for lip-syncing videos. It’s easy to see why it is still highly musical. Because of this, TikTok dances are exceptionally popular.
These usually involve a popular or very catchy song combined with cool dance moves. When a TikTok dance video goes viral, other users will create their own versions of it in response. Some dances are designed to show off exceptional skills. Others may be more athletic in nature or even silly.
Your chosen influencer might create a video with an original dance that incorporates your product or create a dance video that responds to another viral TikTok post while highlighting your brand.
Social Media Challenges
Social media marketing is wildly popular on this platform. They often start with an influencer completing some complicated feat, then challenging viewers to do the same. Social media challenges often go viral. That’s great, but the need for responsibility can’t be overstated.
Keep in mind that your influencer may be skilled and athletic, but your followers may not be. Avoid challenges that could be dangerous if they are duplicated by a novice.
Final Thoughts
If your brand could benefit from engaging customers between the ages of 16 and 40, TikTok is a great platform for your marketing efforts. Partner with a great influencer, and let them do what they do best in order to really make this social media option work for you.
