Brands should need micro Influencers to keep up with the latest technology and strategies to expand their public awareness. That includes exploring new social media platforms. Each social media platform helps brands connect with their audiences, but there’s one not many brands may be utilizing
Luckily, plenty of TikTok creators known as micro-influencers can help introduce brands to their tight-knit TikTok audiences. Here’s what to know about working with TikTok micro-influencers and how to find the right one for your brand.
Duis voluptatum est ex. Id vis consequat consetetur dissentiet, ceteros commune perpetua mei et. Simul viderer facilisis cu usu. Legimus tractatos splendide ei nec, cu ferri adversarium his, ne nam cibo movet viris.
What is TikTok?
TikTok is a social media platform where you can share short-form videos. Content on TikTok ranges from dance videos to informative how-to videos on numerous topics.
Statistics show that 689 million people worldwide use TikTok each month, with 100 million monthly users residing in the United States.
What is TikTok Micro Influencers?
A TikTok micro-influencer is someone who has a sizable audience on TikTok. These micro-influencers typically have between a couple of thousand followers up to 100,000 followers. These are people who regularly create content on TikTok that resonates with their followers. They’ve taken the time to connect with their followers and establish themselves as a trustworthy person of influence.
Why is TikTok Micro-Influencers Important?
TikTok micro-influencers are essential because of their influence among their followers. If someone follows a creator on TikTok, it’s typically because they relate to them and their content. That means if a micro-influencer does or says something on TikTok, their followers pay attention.
Another reason why TikTok micro-influencers are essential is that they tend to cater to niche audiences. They post specific content that resonates with particular people. So if you’re a brand trying to reach a niche audience, finding TikTok micro-influencers within that niche is a great way to get your target audience.
TikTok micro-influencers also tend to be more engaged with their audience. Since they have a smaller following than macro-influencers and celebrities, they can respond to more people’s comments and create content inspired by specific people’s questions and comments. They have time to build a tight-knit community they have a personal connection to. That kind of engagement, connection, and authenticity can be tough to establish if a creator has hundreds of thousands, or even millions, of followers.
The bottom line? TikTok micro-influencers are essential because they influence a highly engaged, niche group of people.
How to Find the Right TikTok Micro-Influencer
With so many TikTok users and micro-influencers out there, how do you find the right one for your brand? Consider the following tips.
Use TikTok for Business—If you use TikTok for Business, you can find micro-influencers to work with. You can even find creators based on the number of followers they have, what country they’re located in, the kind of content the influencer creates, and even the average views the piece of content could get.
Search through relevant hashtags—Creators can use hashtags on TikTok to categorize their content and target it to specific audiences. You can search for relevant micro-influencers on TikTok by searching for specific hashtags related to the content you want to create. For instance, if you search #digitalmarketing, you’ll find people who post relevant content about digital TikTok marketing. Scroll through the videos in that hashtag and see which creators are micro-influencers. You can also look on the for you page or search the hashtag #fyp if you’re looking for micro-influencers for general topics.
Look at who bigger influencers are following—Sometimes, major TikTok influencers follow micro-influencers. They may even duet the micro-influencers content or comment on their content. If they see a micro-influencer as relevant, it gives that micro-influencer credibility. So, find some big influencers and see who they’re following on TikTok.
Research other social media platforms—Look for micro-influencers on other social media platforms. Once you find them, see if they have a following on TikTok as well. If they have a decent following on one platform, they may also get a decent following on TikTok. If they don’t have a TikTok yet, keep their name handy if they create an account in the future. You could be one of the first brands to work with them on their new platform if they decide to make a TikTok account and expand their reach.
See who created viral sounds—Sounds are massive on TikTok. They can inspire trends and reach millions of users in a short amount of time. So, look for the people who create viral TikTok sounds and check out their following. If they’re micro-influencer, you already know they have a knack for creating content that resonates with others. So, why not work with them?
Tips For Working With TikTok Micro-Influencers
Your work isn’t done once you find a TikTok micro-influencer you’re interested in working with. Here’s what to do to help ensure they’re the right person to work with.
Look at the quality of their content—Do they produce quality content that resonates with their audience and provides value to them somehow? If so, they could be an excellent micro-influencer to work with. Just because someone posts a lot of content doesn’t mean it’s valuable. Choose quality over quantity when it comes to content.
Pay attention to their content and TikTok image—Does their content align with your brand’s values? Could you see them as brand collaborators? These are essential questions to ask when working with a TikTok micro-influencer. The last thing you want to do is hitch your brand’s wagon to a micro-influencer that doesn’t represent your brand’s values.
Let them be creative—These micro-influencers built a following with their creative content. Trust them to create content and represent your brand in a way that resonates with their audience. Limiting their creative input can make the content feel off-brand and disingenuous to their audience, and the goal is to have the content feel as natural as possible.
There are plenty of benefits of working with a TikTok micro-influencer. The key is to find the right one who can help you authentically expand your reach. If you do that, you’ll have incredible potential to reach new people within your target audience.
