An influencer earns a large following on social media due to their expertise or perceived expertise in any field. Anyone in any niche…

Charities have engaged in paid marketing campaigns for ages. Most influencers are active on social media and already engaging in outreach on those…

Tell us a bit more about your background I’m Evangeline, I’m the one behind the account https://instagram.com/jamesalexandernice. I’m originally from the Philippines but…

Hi Hayley, please tell us a bit about your background. I am Hayley Brown a single mother that is a qualified sign language…

Cannabis industry – Whether you consume cannabis or not, you can’t deny that the cannabis industry has exploded. Cultivators, distributors, retailers and “non-plant-touching”…

Influencer marketing has rewards and risks too. The recent pandemic resulted in an eCommerce boom and caused the already emerging influencer market space…

Ethica issues in influencer marketing. Why is influencer marketing such a winning strategy? It’s all about trust. Customers trust the word of people…

Creators and Influencers have the same meaning. Two words have become prominent in the digital world over the last decade: creators and influencers.…

The success of YouTube influencer marketing campaigns can be harder to track than other platforms, such as Instagram. YouTube videos tend to be…

Power of YouTube may have more opportunities for your brand than you may have expected. With the rise of Social Media Influencers, you…